Posts created after this one are for reference within Stage 3.
Working with an impressive clientele including worldwide brands such as GQ, Vogue, Harpers Bazaar and Wonderland, Alexi Lubomirski has been renowned as a celebrity favorite to work with including the British beauty Cheryl Cole. Lubomirski’s work including the model captured my attention. In the shoot exhibited in harpers bazaar’s 2010 issue, this editorial piece, designed by Lubomirski was manipulated by the photographer to contain a “softer, distressed” style aiming to produce “iconic images of” the celebrity model that would not have been seen in this style before to the audience. Lubomirski communicates through his photographs with his audience in order to appeal to them and force them to want to but this magazine as his images will be the first thing they see on the cover. Producing images that have not been seen on a regular basis to the audience would cause them to be intrigued by the magazine causing them to admire it. This photographer confessed that he wanted this shoot to be more “personal” to the singer in a way to appeal to her fan base and the magazines audience. Seen as “pieces of art” these photographs captured the audience throughout the 2010 issue and I can understand why. I find the photographs express deep sensuality and femininity throughout. I love the white and grey tones used as I believe that if these images were to be in colour they would not produce this style and mood and would not be as appealing as they are. My favorite photographs from this shoot have to be the images were the model wears a diamante head piece and a silver encrusted jacket. The lighting within these images allow the background to slightly overpower the model yet highlights her central to the image. The background almost looks as if it starts to take her over beginning to cover her face and bodice. Usually this would be a very distracting element to the image and prove unappealing to the audience however in this shoot it works perfectly to highlight the model and produce the style and mood that the designer aimed to achieve. The photographs create very pretty, feminine moods. I find these images highly appealing. It is obvious that the audience of these images are female buyers of the magazine, therefore creating excessively feminine photographs, Lubomirski understood that this would attract them greatly. Many elements of this photo shoot would have needed to be carefully depicted and chosen in order to produce these images, I believe that Lubomirski has created beautiful photographs which perfectly suit the style and audience he wanted to appeal to.
“Solve Sundsbo is one of the great innovators in contemporary image-making”. A statement admiring Sundsbo for his astounding talent which sees him experimenting visually in a photography and image work. Gaining respect for his work through Fashion, Advertisements and more his ongoing clientele includes the infamous brands such as Gucci, Chanel, Cartier, D&G and Vogue. Sundsbo’s Gucci advertisement produces an extremely pretty scene that I believe is perfect for the purpose of the image. Using mainly pastel colours in the foreground for the main model is contrasts with the darkened background. I love pastel colours within photographs as they produce a very pretty and elegant, pure and peaceful mood. Especially for the advertisement used within this photograph I find the colours used perfectly suited to the purpose of this. However, one criticism I have with this set of advertising images is that the text used in the bottom left hand corner is hard to understand and determine as if blends with some of the pastel tones used n the foreground. The lighting within this shoot is perfectly use din order to highlight the model and the advertised perfume in each image. Keeping the foreground as light as possible without drowning out the model whilst insuring that the background is kept dark has been an element perfectly used by Sundsbo. I believe that this set of images would communicate greatly with the audience as suits the product being advertised and produces a perfect style for the intended audience. As this is a perfume for a female range the decision to use feminine colours and tones as well as a pretty female model ensures that the photographer can appeal to the intended audience. Using a floral accessory within the styling of the model also adds to the feminine style and mood that Sundsbo intended to create. I admire the lighting used greatly as I find it perfects the shot, if less lighting were used then the model and the scene would not be as feminine or as highlighted. The image to the right has to be my favorite of the set. The gorgeous light blue styling of the model contrasted with the darkened blue background. The model and clothing has been carefully chosen to match the product being advertised. I find this photograph communicates clearly with the audience in manipulating them into wanting to purchase the product. I believe that these photographs suit the purpose perfectly and that Sundsbo has clearly taken the project and perfected the photographs to suit this brief. In order to appeal to the audience the photographer had to understand the style of product that they were advertising, I believe that Sundsbo have perfected this. As a member of the audience looking at this advertisement I want to try this product, the pretty photograph used and the link each image has with the perfume automatically forces the audience to want it. The only criticism I have with these advertisements is that they look familiar to others. Many perfume adverts portray feminine, beautiful scenes and this selection of photographs does the same. The only way that the advertisements stand out as unique images is through the way that Sundsbo has contrasted the colours in the foreground and background to make the female models, who represent the perfumes in each image. I like how in each advertisement of the individual perfume the same model is used but wears different garments which link to the perfumes through colour and style. I really like the adverts and find that they communicate with the chosen audience perfectly. The lighting has it be my favorite element of each photograph and the flowing movements captured in each adds to the style and mood that Sundsbo has aimed to achieve. This Norwegian Photographer has worked with many famous brands and magazines and his work clearly has been noticed by many for the accurate style and approach he has. This photographer has been admired for his “bizzare, cleverly manipulated images” as they have caused his popularity to soar and cause him to be one of the hottest starts and fashion photography. Admired by many including designer Tom Ford who says “Solve is a great talent in the fashion industry” and that “His photographs speak for themselves. They are powerful, beautiful, always fresh” I agree that this advertisements see his work portray these descriptions greatly! Many admire his work as his images portray the effect of being digitally altered despite not being digital touched at all as he admits “People assume my work has been through a computer but actually I also use a lot of old-fashioned techniques,”. I find this effect extremely successful and appealing as he is able to produce digital images through untouched work. Throughout a lot of his work he has aimed to steer away from what photography is becoming as be believes that “Photography has become democratic – anyone with a digital camera can shoot something and alter it in Photoshop to make it look polished. For the past four or five years there’s been a lot of dull, perfected work around, but there’s an industry backlash going on now.” and it is clear that through his work being untouched digitally he prefers to create work which is more traditionally produced. The brand of this perfume describe the product as “addresses a sensual, younger woman” and that “Flora is lighter, the floral scent of course evokes a younger consumer”. This description is clearly seen and created within each of the images within this set. I love these images and find them fascinating to see. They are perfectly suited to the purpose and the product and I find the technique and style used perfect to this set. The only thing I dislike about these photographs that I feel is not needed is the black and white border at the bottom of the image. I find this ruins the image and would prefer the photographs and advertisements without this included.
Throughout 1970 to 1983, Annie Leibovitz has created portrait photography which has “distinguished her above and beyond” other fashion photographers over a thirty year period. Presently, Annie Leibovitz has partnered her talent with the iconic family brand Disney. Creating photographs including famous celebrity icons in the form of lovable disney characters including sleeping beauty, snow white, cinderella and captain jack sparrow, Leibovitz uses the classic characters and their stories to attempt to recreate these animated classics into real life situations. Named “Disney Dream Portraits” and created for the infamous Disney Park Resorts, this selection of photographs sees a cast assembled of numerous faces iconic to the audience of the brand, the audience includes Taylor Swift, Beyonce, Penelope Cruz and Alec Baldwin. The cast have been picked carefully in order to portray the characters in the photographs as life like versions of the childhood classics. Retrieving mixed reviews, these images aim to communicate with the audience in an attempt to attract them to the park and the brand. By using famous icons to younger and older audiences today I can understand why they are been cerated in this way. However, a huge Disney fan myself, I find some of the images less attractive an appealing than others. For instance, the Cinderella photograph portrays a duplication of the original character and can clearly be identified as this iconic female. On the other hand character photographs such as Aladdin, Sleeping Beauty and Alice in Wonderland, I find do not portray the classic characters loved by many across the globe, they use celebrities which have huge differences in appearance and do not use a scene perfected for the photograph linking back to the originals. The photoshop edits have been described as “obvious” rather than being hard to see. Due to the poor editing many found it less attractive or appealing, I found some of the photographs created very appealing and fairy tale like however others produced very common and non ‘magical’ scenes which the company they are created for has always worked hard to produce. In a lot of the photographs Leibovitz has failed to use iconic of relevant costumes, celebrities that suit the scene of classic character failing to achieve the concept of the work. For instance the Little Mermaid villain photograph has a perfect background and scene however uses a celebrity as the character which has a completely different personality and appearance. The colours used and the Fairy tale styled scene exhibited in each image clearly aims to connect with the audience in order to communicate the purpose of each piece. I find many of the images work well however they are overshadowed by the images which work less well. Some of the work has been described as a “Mess”, “dodgy” and have been “laughed out” in many reviews. The image that is used to portray an iconic scene from beauty and the beast for instance portrays a rather large age gap between the characters, an issue that would be relevant in society today however in the eyes of Disney would not have been relevant when the animated feature would have been created. For me, the characters used in the real life photographs ruin the scene which has unbelievably been cerated perfectly. This image in particular has been criticized greatly as being “tacky” and that it is “gorgeous in being un-Disney” a criticism clearly unwanted by the brand or photographer as it is completely different to what was initially wanted. However, in a complete change, Leibovitz has created a “successful” shot, the scene from Snow White and the Seven Dwarfs despite being criticized for the choice of celebrity it does portray one of the most appealing and perfected pieces in relevance to its original character and story. Leibovitz has defended her work by announcing that the work was “emblematic of what happens when an agency and brand allow an artist the freedom of their craft” revealing that even the artists herself agrees the images fail to depict the iconically famous characters produced by Disney as they take their own direction away from the original themes. I understand how Leibovitz would want to create the images as her own however I feel as though she almost ruins the Disney brand in many of the photographs she has created. Even though I do admire many of these photographs, I admire them not in a way of that they work alongside Disney but how the scenes are set, I like the fairy tale style that they produce. I admire the photographs as photographs but not as ways to promote the brand. Communicating with the audience I can understand how these photographs would appeal to teenagers because of the celebrities used such as Taylor Swift, Beyonce and Jennifer Lopez however I fail to understand how they would appeal to the younger audiences that they once would, because of the real life photographs they take away from the overly loved animated style that disney is renowned for. I believe that these styles of images would be better suited as a photo shoot of a magazine rather than an actual promotion for this brand. I admire the photographs but cannot get away from the idea of the celebrities simply looking as if they are about to enter a fancy dress party. Every single element of these photographs ranging from the costumes, to the characters and scenes would have to have been depicted and chosen perfectly in order to attract the correct audience and portray the perfect style and mood because of the purpose of the collection. Overall these photographs have gained mixed reviews, from being named as “tacky” to contrasted comments on how “beautiful” they are it is obvious that many find these photographs as “amazing pieces of work” yet none admire them for their promotive work for the brand. One area of the work that I find extremely appealing is the layout of each image. Every element of each photograph from the character, to the scene it is used within has been carefully chosen and prepared to create the best work possible. Overall I do admire this selection of work but preferably for the wrong reasons, I admire the photographer for her beautiful images, layout and scene.