Inspired by “wildlife, dream like colours, modern women, classic style and the female form, to create surreal and dynamic fashion images” Jenny Liz Rome’s illustrations take realism to new heights as she draws in an “abstract vision style”. Fusing her own style of photography with found images and blending these with illustrative media, this designer creates “fashionable” pieces of work as her style undeniably has an essence of beauty and passion within. Her characters “linger with a brazen sensuality”. I love how these styles of work produce a very sophisticated yet sensual style. The chosen colours used allow her work so communicate a great amount of passion across to the audience. I find the colour tones used perfectly defined and chosen as they suit the style and reasoning behind the pieces being created. Often producing work for clients such as Marie Clare and Black Monroe it is easy to understand the style and type of clientèle that Rome appeals to. Due to these styles of clients it is obvious to understand the audience that this designer works to attract. I believe that this work is greatly feminine and it is obvious that her work would appeal to a more female based audience. Also, it is clear that the audience this work communicates with is a more adult range as the images and illustrations created are more mature than illustrations created for children. Alongside this he colours used a less child friendly and more adult appealing. The movements within the pieces are greatly appealing and they add a sensual mood to the piece. I find the figure within the pieces blended with the faces of wild animals an impressive and interesting technique to use. I like how the designer is portraying the females within the pieces as strong and determined as the wild animals that she is blending within. Collaging the faces and bodies of the females by using photographs the artist manipulates the audience into making them believe that they are in fact drawings. I cannot lie that at first glance I though that these were in fact simple pencil illustrations however I do like how the artist cleverly and perfectly collages all of the elements of the pieces together. Allowing herself to have the freedom to create a whole new person within her work, like a character of the piece, this designer prefers to focus on the female form, “the perfect canvas” for her to experiment with. Allowing the hair within the female sin her work to take centre stage to her canvas, Rome admits that she “finds it much easier to draw a ridiculous mane on a dancing woman” and I find it brilliantly beautiful within her work, it makes her work her own. When viewing her work I automatically look as the outfits being worn and the animals within them. This style of work is perfect in order to advertise the garments within. Using black and white tones it adds a great amount of sensuality and sexuality to her work. Expressing women in this way is also a way for this designer to show the female g=figure in a strong, overpowering way, similar to the animals within each design. “I have always been very interested in a humans potential to be a very primal creature”, Rome admits to being fascinated by the way humans and animals can be seen as similar and I find this extremely appealing as it links to the style of project I am working with in my final project. Using a multi layer process, Jenny Liz Rome uses photo shop in order to add all of her elements and create one image. I find her process interesting and perfectly suiting to her concept and style.
communicating the strength of the female figure and women through her work, I find Jenny Liz Rome’s work inspiring and appealing, probably because I am a female. When looking at he work the audience can see a beautiful figure that has been created and automatically want to be like them , we envy the beauty of the figure and are inspired by the power and strength that the female is created with. I love how the females illustrate immense amounts of power and believe that this is a brilliant way for the female figure to be displayed. The choice of colour, figure and clothing displayed within each pieces blends perfectly together and works as a whole in order to communicate with the audience.
London based illustrator Lauren Mortimer works “primarily in pencil” in order to create her interestingly realistic and conceptual styles of illustration. Her “ability for tone, texture and realism” Mortimer transforms the figures and characters within each drawing in order to communicate a specific message through each piece. Influencing her work, nature, surrealism and other designers are all expressed with an “air of curiosity and wonder” surrounding them. I absolutely love how Mortimers work contains a distinguished sense of irony within the concept. For instance the image to the left cleverly illustrates the figure of a human with a dog’s head in the style of a mug shot. I find this a brilliant way for the artists to express and illustrate how similar and equal animals should and can be seen. I find the grey tones add a sense of reality and seriousness to the scene being illustrated. Stating her pencil as her “primary best friend”, this illustrator aims to contrast “the innocent and idyllic world of childhood with reality” and this can be clearly seen through a lot of her work. I like how she uses animals and humans as one in her work as a lot of her illustrations represent messages relevant within the world today and uses a playful and interesting scene in order to depict them. I particularly love how she uses the illustration to the right to clearly illustrate a serious message behind hunting animals. She “creates charming drawings with a subtle darkness” and I find it brilliant! I love how this illustrator communicates serious messages and concepts within her work through beautifully crafted pencil drawings. Almost creating an evolving narrative within her work, Mortimer allows her work to be interpreted by the audience so that they can decide how they feel about the narrative being told. Increasingly important to her work, this designer aims for her audiences imagination to allow the work to take it’s own unique view of the work and produce it’s own representation. Referencing vintage photographs in order to inspire her work, it is clear to understand how these styles of images have been used within this style of work. I like how this illustrator uses vintage styles within her drawings. I particularly like how serious and relevant meanings and concepts can be clearly seen and understood through her illustrative drawings. I like how this designer reworks her referencing images in order ot make them her own.
Communicating beautiful images to her audience and allowing them to create their own interpretation of them, I like how this artist works in this way. Refraining from using any other elements than pencil to create her work she prevents other media from overpower the actual image. Usually I wouldn’t like illustrators who work in this way however I find it works perfectly suited with the style of this artist. As an audience of her work myself, I believe that the colours and media used within this work is perfectly chosen in order to suit the style that this artist uses.
Overall I love how this artist works and I find her work greatly appealing. I like how she takes a simple concept and idea that would be overshadowed by the audience when simply being spoken about however Lauren Mortimer adds a sense of darkness to the message forcing her audience to be interested and emotional attracted to this. I like how this artist uses a dark sense to her work alongside keeping a large amount of reality within this.
“Flourishing with an impressive array of prestigious clients from across the globe” this illustrative designer has created a range of pieces of work to aspire and appeal to a wider vary of audiences. Developing a “multitude of styles” Chris Ede over the past seven years has established a very highly appreciated design base. Tailoring his work for specific clients delving within Advertising, Editorial, Book and Music work, this designer specifies his work and creativeness in order to suit his brief given to him by his client. “Clear and precise” objectives and ideas are developed into truly magnificent pieces by this designer. By “Maintaining his objective” Chris Ede uses a “speedy” technique when producing these styles of prints. “Thinking outside of the box” Chris Ede “avoids clichés” when creating his imaginative representations in order to appeal to his given brief, clientèle and audience. Being known to create beautiful illustrations that give the illusion that they “leap off the page”, this designer gives his work an identity through his unique style and process. Linking to my concept and theme of work, this set of prints created by Ede appealed to me greatly as they contain an intense amount of reality and details yet have been used in a contemporary, graphic style. “A print and ink kind of guy” I find this designers style very graphic! This style of work in particular gained my attention as I liked the simple colour tones that he used alongside being intrigued into how this style of work could be used in a design industry. Communicating a great deal of simplicity through his prints, freelancing his work Chris Ede also enjoys working with other artists and designers in order to create “exciting work”. Evolving from initially training as a Fine Artist, this designer finds inspiration through other illustration work. Focusing on his Limited Edition prints, I find them graphically beautiful and interesting to look at. Delving within lettering, black and white tones and lines Chris Ede works mainly with Pencil, Watercolour and Inks in order to create his eye catching work. Ede works within a range of themes from fantasy to nature and people. Looking at a wider range of his work I find some of his illustrations really intriguing, like his animal prints that I have chosen to look into, however other styles of his work do not appeal to me as much as these. I like how Ede uses mainly imagery to communicate with his audience however type does become relevant in some of his designs. He uses simple lines and detail in order to produce a style and mood to them talk to the audience from this. I personally find his black and white illustrations more appealing than those which have been embedded with colour. His work almost looks as though it contains a certain patterned style, similar to the work create by Iain MacArthur. I have found many similarities between the two illustrators, such as, the colour tones used, the use of animals within their work and the materials they choose to work within. One criticism I do find within Ede’s selection of Limited Edition Prints is that I find them too similar to the work of other illustrators. I thoroughly admire the skill and style that this designer uses however I believe that he would push his work to becoming more of his own. A major element of these prints that I find highly appealing is the graphic edge they have been given whilst capturing a great deal of reality within. It is easy for the audience to understand what animals are being illustrated and portrayed within the prints because of the features and realistic representations. However, rather than simply using these prints as a way to directly duplicate the image of an animal, Ede produces a more sophisticated, sensual style and image of the animal, a technique I find truly admiring.
In order to communicate with his audience, I believe that Ede successfully takes his brief, or concept and plays with this so that he can deduce what style would best suit the intended audience and meaning that is being illustrated through the work. I believe that in a lot of his work Ede allows the illustrations to speak and communicate with the audience without the assistance of typography, I admire this however find it a struggle to understand fully what his aim is without interpreting the work myself and almost guessing the message he wants to portray. Like many artists who simply create work to allow the audience to create a story behind it, I believe Ede’s work is mainly for an advertising style of purpose where the interpretation of the audience is not a key element.
Currently inspired by the work of artist Matthew Woodson, Chris Ede’s style originated from cartoon and comic styles of inspiration. I overall like this set of Ede’s work, despite not being in love with his illustrations I find they can be used in an array of interesting and appealing ways in order to attract and communicate with their intended audience.
Clearly aimed at a younger audience age range, this typography style has been created by designer Iglika Kodjakova. Illustrating numbers and text, this designer has created an animalistic type which uses a range of soft pastel colours in the style of animals yet in the shape of numbers. Personally I like this set of illustrated type despite not being the specific age range that it communicated too. The simple, bold and relative colours allow the audience to understand what colours are represented with a specific animal.For instance, Z in this set of illustrations represents a zebra and this can be identified through the drawings and the colours/patterns used. I like how this set of designs educates the audience. When learning the alphabet as a child the letters where linked to a specific object, for instance an apple was used to represent A. I like how this alphabet has an animal theme as it will appeal to both genders and a range of cultures. By using fun and simple designs for the letters, the designer has ensured that they are easily understood by the young audience. One criticism I do have with these designs is that the type is similar to many that have been used and created before such as “BAUHAUS 93”. However, despite this the simple curves of the type and the way that the designer has prevented any features of the animal to take away from the shape of the letter has served as a huge benefit to the communication between letter and audience. The link between letter and animal alongside animal and colour has proved a crucial success to the overall set of letters. I overall like how the set works as a whole and how easily the letters can be identified by a specific animal. Usually, I refrain from liking any child based work however this works perfectly to suit the purpose and appeal to the audience. Refraining from using bright and overpowering colours, this designer has perfectly chosen neutral tones and shades in order to create her illustrations. This element of her work has been perfectly chosen in order to appeal to such a young audience. When looking at these illustrations you can imagine them within children’s books, as posters in classrooms or even as objects within a child’s room or nursery. This highlights how successful these designs are in reference to communicating with the audience.
In order to suit the purpose, Kodjakova has chosen to use very simple designs, choosing not to add intense detail in order to overpower the shape of the letter allows an equal balance between letter and animal. The only criticism I have when viewing this style of work is the letter “S”. I don’t think this letter design is as successful as the rest as it only shows half of the basic letter s. As this alphabet is aimed to educate children it is crucial to use appropriate and correct shapes for the letters and personally, I believe that this letter does not produce a successful communication with the audience as the others in the set.
Other than educating the audience, these illustrations look nice. The appeal to a younger audiences attention as the colours are contrasted with one another. From choosing the animal to suit the letter to the delicate decision on colours, every element of creation has been perfectly chosen in order to fulfil the purpose of the creation and to communicate with the intended audience. “Super fun” designs are successful when educating the audience. As these illustrations would have been used to educate a young audience, such as primary children, to learn the alphabet they need to be able to keep them entertained and by producing these styles of letters Kodjakova has done so brilliantly. Communicating with their audience perfectly, this designer has understood what style her designs had to be like in order to keep the audience attracted. Throughout a lot of this designers work these children aspired illustrations have become more and more popular and this set of alphabetical type designs perfectly suits Kidjakova’s style.
Shot by French photographer Jean Paul Goude, this editorial piece centres famous model Naomi Campbell for Harpers Bazaar racing against an array of wild animals. One of the world’s most known fashion magazines, Harper’s Bazaar, this editorial has been recognised as one of their most inspired yet. Looking “amazing” the model is used to duplicate the actions and appearance of the animals being seen within. For example it is clear to see how she is running alongside a cheetah in a similar print of clothing as the fur of the animal. I like how the human is representing the animal in a turn of events as the animal is usually second to the human. Obviously this shoot would be a prime example of how animals are cruelly used by humans for the entertainment of others however, I believe that this shoot can clearly show the animal and human as equal. I really like this shoot as it illustrates the animal in it’s own habitat. The strength and power created through this set of editorial work is a way for animals and humans to be empowered. Communicating with an older more female based audience due to the purpose of the shoot being created, for a fashion magazine, it is clear to see how this set of images would appeal to the audience as it expresses deep beauty of model, animal and landscape. Clearly not created for a younger audience, this editorial has gained a mixed response from audiences as it has been named as being “Tired, played out and not progressive”. I understand where this response has evolved from, this style of shoot has been done before however it has not been created to show how Africa has “progressed” it has been created in order to communicate the strength of the model and to appeal clothing to them. Looking at the pictures from this shoot I only find the cheetah photograph appealing. I find the crocodile image very unappealing and fail to understand why this has been used. The cheetah image shows the model and animal as equals and expresses great comparisons between the two, and overall presents a scene that the audience would like to see. However, other images from this set simply fail to appeal to me. Criticized for not including more “creative concepts”, I agree with the realisation that this editorial is simply becoming a little boring the more you see it being done. Despite expressing “power and domination” and showing the strength of women, it is a very typical way for the magazine and designers to express this, for instance if you wish to express speed, use a cheetah, it’s the fastest animal and that is exactly what this editorial does, use the most common forms of power and strength.
In regards to the actual photographs being used I find the images well captured. The scenes suit the mood and emotion that is being created. For instance aiming to express the empowerment and dominance of women through the crocodile photograph the scene around the central model and animal is extremely darkened allowing most of the light to highlight the model in the centre. I really like how the lighting and shading has been used in order to express the mood. Researching reviews of this shoot many comments include describing the shoot as being “insulting” and criticise the choice of model as many agree it would have been more relevant to use an African model with an interesting background story of the country to promote a more inspiring concept. I believe that creating a more relevant concept the the place being pictured would have been a more successful choice however I disagree with he comment of this piece being “insulting”.
Overall I like how the model and animal are equal within the Cheetah image however as a whole fail to understand the reasoning behind why the shoot has been created as it does not advertise a set of clothes or have a connection to the model being used. I do love the style of images and the elements that have been captured however it is obvious that this piece has communicated a mixed message with the intended audience and caused a great deal of confusion and controversy.
Focused within the “great outdoors” this magazine shoot and cover, shot by Asa Tallgard and including a range of exotic, African wild animals expresses a concept of “peace and love”. As this magazine is a fashion and celebrity based media I understand that the name of the shoot would refer to the style of fashion that the models are wearing however, I also believe it can be interpreted to illustrate how humans and mammals could live together in peace, no hunting. I like how the images can speak for themselves and show the animals and model in the animals natural habitat. The simplistic and minimalistic type included uses the perfect typeface for the style and mood being created through the photography. Many people within the audience would argue against this style of work as they would believe that the animals are being treated unfairly by being used as object within the shoot. Although this would be a valid argument the style of work can also be used for the animals point of view to show that animals and humans are more equal. I like this style of shoot however I like it more for the animals within rather than the advertising of the clothes or model, to be honest I dislike the clothes being shown. The designer has clearly chosen many of the features of this piece to work as a team and produce the most appealing and attractive style of layout. For instance the type has been cleverly placed so that the white colour can be clearly seen and understood by the audience. Talking a “walk on the wild side” is a large understatement for this shoot. This “safari inspired editorial piece” manipulates the audience into wanting to walk with animals, this would be a great way to highlight how alike humans and animals are. Also this shoot communicates with the audience to illustrate and remind them of the beauty that animals consume, informing them of what we are losing within the world. Personally I love the safari look and tones creates from the sun being present however the black and white toned photography also works perfectly well. It adds a realistic and sophisticated image to the wild nature of the scene being photographed. This photographer has been used endlessly by famous fashion magazine companies and her work for this shoot is undeniably successful! Using animals a lot within her work, this shoot has been one of the only ones that she has used unusual picks of animals. Usually choosing to photograph horses and dogs etc, this shoot stand out against others to communicate with the audience because of the animals it includes. Seen as “fabulous” this editorial piece has gained excessive amount of feedback. Aiming at a more feminine audience because of the purpose, to advertise clothes, it is obvious that this style of work aims at an older audience through the reality in the images and the garments they are advertising.
Strangely, this piece of work produces the animals in a “sexy” light through the scene and posture they are given. The patterns of the animals are highlighted greatly and there movements ass to the mood of the scene. Pulsating “drama, attitude and intimacy” the lions within this shoot add to the style of mood that is being communicated with the audience. By creating a “sensual” atmosphere it allows the audience to want to be the model within the piece manipulating them to want to go out and buy the clothes being advertised, ensuring that this editorial piece is a huge success for its purpose. “Captivating” the audience with the use of power shown through the Lions, this piece expresses strength and style through the female figure. Overall I love this set of images used within the whole editorial piece. As an audience to this set, I immediately am drawn to the beauty of the images and want to look like the model within. I also almost want to go out and book an African Safari holiday immediately as the beauty of the landscape used and the animals included draw the audience in though their intense beauty. All elements of this piece have been perfectly selected and shot, from the time the images were taken, to the posture and placement of the animals and model.
“Computer Generated Images” (CGI) designer Alex Broackel has created a range of digitally edited illustrations including his iconic “Chocolate Rabbit” advertisement. Ironically showing a chocolate rabbit with a bite out of him, this illustration is a humorous representations which captures the audiences attention. Humour is key when communicating with the audiences in this illustration as Broeckel is playing on the idea of people eating chocolate bunnies at Easter and creating the illusion that the bunnies are in fact real people, ironically presenting the image that the human person eating the bunny is an animal, the lion in the food chain. I find this piece highly appealing and attracting as the idea behind the work has a humorous side to it. Also I find the darkened background creates a tense, horror styled atmosphere to the piece as if the killing/eating of the chocolate bunny had been prepared and set up, in a series killer/murderous style of way. Broeckel has finalised all elements within this piece, the background, foreground, facial expression of the bunny, the evidential remaining chocolate laying beside the character to even the crumpled wrapping. I like how the wrapping contrasts against the other colours used in the piece. As it has a gold texture it also creates the idea of high end clothing, as if this bunny was expensive. A major feature of this piece that I like is the expression of the bunny, the designer has successfully created this so that the audience feel sympathy yet humour at the characters expense. The shocked expression is an obvious choice considering the scene it is being used within however the eyes are key as they have even been created to stare straight into the audiences direction, eyesight.
Described as being “superb” and “deliciously cool” I agree that this piece of work is simple yet effective when attracting and communicating with it’s audience. However, I fail to understand why this piece has been created apart from a way to make the audience laugh. With no type or information in regards to a brand it may be created for this piece is simply an illustration created by the designer for the audiences attraction. I believe that this would be a great style of advertisement for a healthy eating style of campaign aiming to sympathetically draw people away from eating chocolate bunnies, or if used in a different context it could be used by chocolate companies to attract audiences. In order to turn his style of work into an advertisement I believe a simple line of text perhaps and the bottom of the image in a golden tone would suffice perfectly.
Closing into the facial expression of the character used within this piece every aspect and feature of the face has been realistically kept in order to assure the audience of what animal it is however the facial expression is extremely human. For instance it would not be everyday that you would see an actual bunny with this expression on it’s face. I believe that Broeckel has used this expression to communicate with the audience because they would relate to the bunny in a sense that this would be an expression they would use if they were chocked. Obviously they wouldn’t relate to being made out of chocolate and being half eaten but the message the designer is portraying would be relate able. Another feature that this designer has successfully perfected is the lighting within the image. The lighting adds a suspension to the emotions being created within. The highlights of the features of the face allow the audience to understand how the character is feeling. Alongside this the way that the designer has ensured that the gaping hole within the back of the rabbit is highlighted so that the inside is dramatically darkened adds to the humour. The lighting and shading works perfectly and realistically tot he scene.
Undeniably I really like this piece and style of humour that is used as it gets a message across using a humorous event that would be known and relevant to a large audience. Chocolate Bunnies are famous around the Easter period so would be recognisable by many which is why I believe Broeckel used this for his piece. Overall I find this illustration and style extremely effective! Broeckel’s clever use of humorous and sincerity produces a successful piece which communicates well with the audience because the amount of humour that is included.