Clearly aimed at a younger audience age range, this typography style has been created by designer Iglika Kodjakova. Illustrating numbers and text, this designer has created an animalistic type which uses a range of soft pastel colours in the style of animals yet in the shape of numbers. Personally I like this set of illustrated type despite not being the specific age range that it communicated too. The simple, bold and relative colours allow the audience to understand what colours are represented with a specific animal.For instance, Z in this set of illustrations represents a zebra and this can be identified through the drawings and the colours/patterns used. I like how this set of designs educates the audience. When learning the alphabet as a child the letters where linked to a specific object, for instance an apple was used to represent A. I like how this alphabet has an animal theme as it will appeal to both genders and a range of cultures. By using fun and simple designs for the letters, the designer has ensured that they are easily understood by the young audience. One criticism I do have with these designs is that the type is similar to many that have been used and created before such as “BAUHAUS 93”. However, despite this the simple curves of the type and the way that the designer has prevented any features of the animal to take away from the shape of the letter has served as a huge benefit to the communication between letter and audience. The link between letter and animal alongside animal and colour has proved a crucial success to the overall set of letters. I overall like how the set works as a whole and how easily the letters can be identified by a specific animal. Usually, I refrain from liking any child based work however this works perfectly to suit the purpose and appeal to the audience. Refraining from using bright and overpowering colours, this designer has perfectly chosen neutral tones and shades in order to create her illustrations. This element of her work has been perfectly chosen in order to appeal to such a young audience. When looking at these illustrations you can imagine them within children’s books, as posters in classrooms or even as objects within a child’s room or nursery. This highlights how successful these designs are in reference to communicating with the audience.
In order to suit the purpose, Kodjakova has chosen to use very simple designs, choosing not to add intense detail in order to overpower the shape of the letter allows an equal balance between letter and animal. The only criticism I have when viewing this style of work is the letter “S”. I don’t think this letter design is as successful as the rest as it only shows half of the basic letter s. As this alphabet is aimed to educate children it is crucial to use appropriate and correct shapes for the letters and personally, I believe that this letter does not produce a successful communication with the audience as the others in the set.
Other than educating the audience, these illustrations look nice. The appeal to a younger audiences attention as the colours are contrasted with one another. From choosing the animal to suit the letter to the delicate decision on colours, every element of creation has been perfectly chosen in order to fulfil the purpose of the creation and to communicate with the intended audience. “Super fun” designs are successful when educating the audience. As these illustrations would have been used to educate a young audience, such as primary children, to learn the alphabet they need to be able to keep them entertained and by producing these styles of letters Kodjakova has done so brilliantly. Communicating with their audience perfectly, this designer has understood what style her designs had to be like in order to keep the audience attracted. Throughout a lot of this designers work these children aspired illustrations have become more and more popular and this set of alphabetical type designs perfectly suits Kidjakova’s style.