Aiming to “re-purposing the discarded to make something beautiful” Sean Avery uses old, unwanted CD’s in order to create these magnificent animal sculptures. Using coloured shards in order to perfectly create a realistic colour masterpiece in reference to the realistic colours found within the animals to ensure that they communicate with the audience, this designer has a very hands on approach when creating each design sculptor. Using a wired frame to initially produce the shape of the animal then adding the shards of CD, Sean Avery uses these week long projects in order to communicate his conceptual message with his intended audience.
Clearly these sculptures are not intended for a young audience such as children or teenagers as the shards would prove dangerous for children and the concept of using something old to create something beautiful would not immediately appeal to a youthful audience as they would more likely enjoy the “shiny pieces” the work is made from than the reasoning or craft. Whereas an older audience would immediately appreciate how old CD’s have created these amazing, unique animal sculptures.
Classified as “sustainable art”, these CD sculptures are each completely individual and unique as no sculpture can be completely the same due to the process. The simmering, vibrant colours used due to the media focused within allows the designer to produce a unique approach. I find the colour contrasts produced in each of the sculptures amazingly attention capturing! “It’s delightful, astounding work, and a not-too-subtle jab at the impermanence of media”. Avery’s animal sculptures take the stereotypical sculpt of animals and forces them to become a modernised perception of conceptual art. The shards produce a perfect depiction of the fur and appearance of the animals. The sharp, perhaps dangerous materials cleverly have been manipulated to create a soft outer appeal of the animals. When used for the animals it transforms the harshness of the materials and adds a strength to the animals they are transformed into. Fascinated within junk materials and ways to transform old materials into a modern design this designer perfects his concept into an original sculpted design.
Despite finding these sculptures amazingly beautiful and clearly successful in their overall approach it proves an extremely time consuming process. This Australian artist creates his “striking” and amazingly “beautiful” animal structures by combining man made materials in order to create a natural depiction of a natural object. I find the contrast between the material and what is being illustrated an interesting approach as this designer is using materials created by humans, to highlight and appreciate animals that are not a man made product. “I blend many different man made materials together to make them appear strangely organic, with a distinct sense of movement.” a complimentary blend between man and animal.
Overall I believe that these sculptures are amazing designs and are produced using an interesting contrast on concept and material. The unique design and overall approach immediately attracts the audiences attention and draws them into the shattered appearance of the animals. I love how these animals have been pictured on a pure white background as this produces a blank canvas for the animals to be illustrated on. The white allows the foreground sculpture and colours to be the main elements that the audience understand and communicate with and I believe that using this style of background to refrain from overpowering the scene is a perfect feature to use. Also I do believe that this style of work could be used in a range of areas and media as the unique style with additional type could produce an extremely successful advertised style and approach.